I'm not happy that most likely Naturium will get away with this, but I can definitely see it happening. I like the different viewpoints in this - definitely more compelling than other articles I've read that just regurgitated info we already know. I’ve just never seen such pointless self-sabotage and then she doubles down on it and tells everyone they’re a troll if they criticize her. I know someone who loved the ingredients for Naturium and was really looking forward to trying their products and is now reconsidering.

Seriously, if she just said “this is my skincare brand,” people would have gone out of their way to support her and would have trusted her products. The only product that received negative attention was the water cream moisturizer, so if she was really concerned that Naturium wouldn’t receive accurate criticism, she could have just looked at what happened with Krave Beauty’s water cream. The fact that it was made by a skincare youtuber, as far as I know, has only increased attention around it and has given it a lot of loyal customers. Krave Beauty is doing just fine and is known as a great skincare brand. She ruined a lot of her credibility and will have permanently lost subscribers from this Now she will be investigated by the FTC and may have to pay fines. She did something illegal that everyone was obviously eventually going to find out about. The entire thing is completely illogical. I just want to reiterate how bizarre this entire thing was. Newfound Appreciation and Respect for Caroline Hirons (re: Naturium) Skincare Youtuber Susan Yara (Mixed Makeup) likely has made $1 million+ off her skincare line ALREADY! Susan Yara is so defensive I can’t handle it I'm even more confused about Susan Yara after her 'I'm Sorry' video

Susan Yara's response to Naturium backlash - thoughts? Article linked in comments Susan Yara’s Response to the first person who called her out on her shady behavior In her Fb group Here's a post she made before disclosing her affiliation. She revealed today she is the brand's founder. Skincare Youtuber Susan Yara/ Mixed Makeup has been promoting the brand Naturium for months while pretending not to be affiliated with it. Susan Yara changed a disclaimer on a video which did not originally indicated her co-ownership of Naturium I have been wondering about the company since it’s been popping up all over social media Woah, Susan Yara just announced that she is founder of Naturium.

Susan yara